09.01.11
HLF Investigates Potential Consumer Claim that Nivea Skin Cream Can Help People “Slim Down”
HLF Investigates Potential Consumer Claim that Nivea Skin Cream Can Help People “Slim Down”. If you used Nivea My Silhouette! skin cream in response to television or internet claims it would help you “slim down,” you may be able to pursue monetary compensation. Contact HLF to learn your rights and determine whether you qualify to participate.
The Federal Trade Commission recently reached a settlement requiring the maker of Nivea My Silhouette! skin cream to stop advertising that the cream can significantly reduce a consumer’s body size. The company also has agreed to pay $900,000 as part of the settlement. According to the complaint, Nivea marketed the skin cream in nationwide television ads and through sponsored search results on Google. One television ad depicts a woman getting dressed after having applied Nivea My Silhouette! cream to her stomach and thighs. She digs through the back of her closet, tries on a pair of old jeans, and discovers that they now fit.
The company also allegedly purchased sponsored search results from Google so that when consumers searched on the words “stomach fat,” “nivea slim silhouette,” or “thin waist,” they found Nivea ads implying that Nivea My Silhouette! could tone their stomachs, thin their waists, and help them slim down.
If you used Nivea My Silhouette! skin cream in response to television or internet claims it would help you “slim down,” you may be able to pursue monetary compensation. Contact HLF to learn your rights and determine whether you qualify to participate: info@heenanlawfirm.com